INTERNATIONAL BRAND NAME CHECK
Before you enter a new market you have to make sure your brand or product name and advertising slogans are appropriate in that specific market. What works in English might not work in another language. There are enough classic mistakes from big brands. Like the Chevrolet Nova for the South American market. The words 'no va' in Spanish mean 'doesn't go'... And Fiat had some problems in The Netherlands with the popularity of the Fiat Croma. No wonder, Croma was known as a butter brand.

Our Brand Name Service is simple, straightforward and cost-effective.

With the help of our extensive network of language professionals we research and evaluate your existing or potential brand names and advertising. For this service we use native speakers, based in the target country.

If needed we then advice you on a new and suitable (translated) brand name and advertising. We will always involve several professionals in this process.

We are as international as big marketing agencies, but probably offer you more affordable value for money.